Sentosa Island Global Tourist Attraction

Question: Discuss about theSentosa Island for Global Tourist Attraction. Answer: Weaknesses in Sentosa Island as Extracted from the Case Study Sentosa Island in Singapore is a global tourist attraction site by the number of guests who visit it on an annual basis. According to the available data, the island has been attracting approximately 30 million visitors per annum. However, Sentosa suffers from several issues that need to be addressed by the management. First, although the Island is popular in Singapore and among the Asian countries, it remains unpopular outside the continent. The management has concentrated on the Asian market segment and preceding the brands that are likely to attract the rest of the world population (APEX Biz-IT, 2016, p. 5). Second, there is no room for present and future expansion of the attraction sites and amenities within the island. This is primarily caused by limited land space available for expansion. Lack of expansion space has thwarted the managements attempt to brand Sentosa as a global tourist destination and compete effectively with other tourist destinations (APEX Biz-IT, 2016, p. 6). Third, although the validation of tickets at the counters and kiosks near the attraction sites improved the need to integrate the ticketing system with other services, it has caused confusion and inconvenience among the guests (Sentosa eNewsletter, 2016, p. 6). Fourth, the attempt by the management to provide discounted programs such as free bus rides discounted hotel stays and attraction prices, and corporate membership cards have remained unpopular among the guests. The case study revealed that over 40% of the families who had subscribed to the membership card program did not renew their subscriptions upon expiration (APEX Biz-IT, 2016, p. 10). Lastly, the management has to separately negotiate the content and price of the package programs separately with the service providers. This makes it difficult to frequently update the packages at the convenience of the guests (APEX Biz-IT, 2016, p. 13). Task 2: Data Analysis for Golf Court in Sentosa Most of the information contained in the Golf Court INs database is both internally and externally generated by the staff, the management and the golfers (customers). The Internally generated information comes from the small sensors mounted at the end of the golf IN handles that collect and deliver data directly to the staffs and customers smartphones. The personnel can track the customers hitting the balls, average distance covered, their putts and the average number of fairways and green hits. The system also captures the number of misses made by golfers. These information is used by the management to change the tactics used to handle the upcoming and professionals existing golfers its internal. Using GPS trackers, the management also gather information about on everyone that visits the club. The information is used to provide services that effectively fit different market segments. The information obtained from the GPS tracker and Arccos sensors gather data that comprises of golfe rs club selection, fairways and distance hits. The information is then synchronised and made available to the customers through the clubs website and mobile devices. The information is primary used to identify areas of deficiencies that need improvement to enhance golfers and customer satisfaction. Likewise, the information is also used to identify areas that need full exploitation to enhance the courts competitiveness in the industry. The external data is mainly captured through digital platforms and surveys. For example, the restaurant maintains its official website (www.golfcourtin.com.sg) which is used to interact with customers about their experience with the restaurants brands and services (APEX Biz-IT, 2016, p. 13). Second, the management produces and distribute booklets containing vital to the golfers. Third, Golf Court IN launched its official Facebook page that has since attracted over 300,000 likes. Lastly, the GOLF COURT IN uses a YouTube channel that streams videos on the major events. Where Data Comes From Internally data sources External sources of data Arccos small sensors- collect and deliver data directly to the staff and customers smartphones Social Media- Facebook, YouTube, Twitter, and Official website: Videos, Likes, comments, trends, shares, retweets. GPS tracker - golfers club selection, fairways and distance hits. Surveys-customers Names, email, addresses, and preferences. Internal memos and circulation- Areas of deficiencies that need improvement to enhance golfers and customer satisfaction References List APEX Biz-IT, 2016. Sentosa (A): Asia's Favoutite Playground, Singapore: APEX Biz-IT. Sentosa eNewsletter, 2016. Sentosa Golf Club, Singapore: Sentosa. Tripadvisor, 2016. Hotels near Sentosa Golf Club, Singapore: Tripadvisor. tripadvisor, 2016. Sentosa Island, Singapore, s.l.: s.n.